Lead Opal
Automation Builder

Draw your follow-up once, let it run forever

Drag triggers and actions onto a canvas to build the follow-up your best rep would do by hand. New Lead, Stage Changed, Form Submitted and more kick off WhatsApp, email, SMS, tasks and waits.

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Visual canvasPer-step logging
0trigger types
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Per stepexecution logging
What you can build

The follow-up your best rep does, running for every lead

Ten trigger types

Start a workflow on New Lead, Stage Changed, Lead Assigned, Form Submitted, Webhook Received, a date or time, Lead Idle, Tag Added, Quotation Sent or Sale Won.

Messaging actions

Send WhatsApp, email or SMS using approved templates, with personalisation tokens pulled from the lead.

Logic and timing

Wait or delay, branch with If/Else, update a field, add or remove a tag, or start another workflow.

Tasks and alerts

Create a task for a rep, send an internal notification, assign the lead or fire an outbound webhook to another system.

A canvas anyone on your team can read

Nodes and connectors show exactly what happens and when. Change a message or a wait time without calling a developer.

  • Drag and connect
  • Edit copy inline
Drag and connectEdit copy inline

Wired to your pipeline

Because triggers read pipeline events, moving a card to Quotation Sent or Won can start exactly the right sequence, and Lead Idle can rescue deals that stall.

  • Stage-change triggers
  • Idle-lead rescue
Stage-change triggersIdle-lead rescue

How automations run

  1. A trigger fires

    An event on a lead, a form or a schedule starts the workflow for that lead.

  2. Steps run in order

    Each action runs through the execution engine, waiting where you told it to and branching on your conditions.

  3. Every step is logged

    The execution history on the lead shows what ran, what was sent and what is scheduled next.

Ready to stop losing leads?

See Lead Opal running on your own IndiaMART, TradeIndia and JustDial enquiries. We usually reply within one business day.

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FAQ

Frequently asked questions

Everything Lead Opal teams ask before they get started.

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Fill in your details and our team will reach out within 24 hours to schedule your personalised walkthrough.

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  • No credit card required
  • Import your leads from Excel
  • 24-hour support response