Every IndiaMART enquiry, straight into your pipeline
Lead Opal pulls your IndiaMART buy leads through the official seller API on a timed cycle, so a new enquiry is on your board and assigned to a rep before the buyer has closed the tab.
No credit card required
- Enquiry pulled from IndiaMART11:02Scheduled pull runs every 6 minutes — no manual export.
- Checked for duplicates11:02Redis SET NX then a Postgres unique(tenant, source, enquiry id) — skipped if already seen.
- Auto-assigned to Priya Sharma11:02Round-robin across the sales team; raw enquiry stored before any rule runs.
- Follow-up WhatsApp queued11:03Welcome template sent within the first minute, logged on the lead timeline.
What Lead Opal reads from IndiaMART
Each buy lead is mapped onto a full lead record, so your team sees the same fields whether the enquiry came from IndiaMART or anywhere else.
Buyer and company
Contact name, mobile number, company name and email where IndiaMART provides them.
The enquiry itself
Product or requirement subject and the buyer’s full message, stored word for word.
Location
Buyer city and state, used for routing leads to the right territory or rep.
Timing and reference
Enquiry time and the IndiaMART lead reference, kept for reconciliation and reporting.
What happens the moment a lead lands
Before any message goes out, the lead is deduplicated against every source by mobile number — a fast in-memory check plus a database uniqueness rule. Then your assignment rule picks an owner, and an automation can send an approved WhatsApp welcome and create the first call task.
- Deduplicated first
- Auto-assigned
- WhatsApp welcome
- Task for the rep
Drawn once in the visual builder, then it runs on every matching enquiry — no one has to remember to follow up.
Connecting IndiaMART takes three steps
Generate your CRM API key
In your IndiaMART seller panel, create the lead-manager CRM API key for your account.
Paste it into Lead Opal
Open the IndiaMART integration screen and enter the key. Lead Opal validates it straight away.
Pick pipeline and assignment
Choose the pipeline, stage and assignment rule for IndiaMART leads, then polling starts on the 6-minute cycle.
Ready to stop losing leads?
See Lead Opal running on your own IndiaMART, TradeIndia and JustDial enquiries. We usually reply within one business day.
Frequently asked questions
Everything Lead Opal teams ask before they get started.
Request a Demo
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- No credit card required
- Import your leads from Excel
- 24-hour support response